LI Guihua, GAO Yichao, YAN Jiaqi, YU Zeyuan
LIBRARY TRIBUNE. 2026, 46(7): 52-65.
As the rural revitalization strategy advances,social forces are increasingly engaging in rural reading promotion initiatives through various channels. However,problems such as insufficient depth of participation and a mismatch between resource supply and demand remain prominent. It is imperative to further explore practical pathways for social forces to participate in rural reading promotion and to promote its sustainable development. The CSG Zhixing Bookhouse project,jointly launched by China Southern Power Grid (CSG) and the China Foundation for Rural Development,serves as an important example in this regard. Based on resource mobilization theory,this study examines the project’s resource integration model and implementation pathways by developing a three-dimensional analytical framework of “resource,member,and framing”. In terms of resource mobilization,the project achieves multidimensional integration and efficient allocation of resources through branding,refined management,and personalized customization;in terms of member mobilization,it has developed a multi-dimensional network for reading promotion centered on the collaboration among enterprises,social organizations,and the government;and in terms of framing mobilization,it has established an endogenous mechanism for resource reproduction through a value chain of “meaning,roles,and knowledge”. Through the synergy across the three dimensions,the project promotes “continuous supply,ongoing participation,and sustained generation” in reading promotion. By systematically analyzing the logic behind the CSG Zhixing Bookhouse project,this article proposes a sustainable model for the participation of social forces in rural reading promotion,reveals the dynamic coupling between resource transformation mechanisms and value identity construction in the process of their participation,and highlights its critical role in sustaining their long-term engagement,thereby providing valuable insights for related practices.